How do coffee shop businesses thrive? Great marketing schemes with over priced caffeine products- what more could a consumer ask for? Maybe this is why more yoga studios are leaning toward providing the coffee and tea on location. Individuals can line up for two fabulous items- caffeine and yoga.
Yoga provides the body, mind and spirit with numerous benefits while coffee appears to more human attention. Yoga has been around for longer than the early 1800s. Maybe humans have been doing yoga for so long that they are just not that into it!?
Yesterday, I was walking to teach a yoga class on University campus and the line at Starbucks was all the way out the door. There must have been 20 people in line and about 25 people sitting in and around the coffee shop. Yoga loving individuals have an easy time imagining the same demand pattern to practice asanas, pranayam and meditation. A Southern US campus location might have an impact on the demand for yoga because of preconceived ideas about mind + body exercises.
The long line outside the campus coffee shop really struck me. I cannot begin to comprehend the desire and relationship humans have with caffeine because I have no experience. My only experience is with yoga. Yoga has proven to be my daily mental high and/or relaxation.
I invite those who enjoy there coffee every day to come out and try a couple of yoga classes. Maybe you can find a balance between the two.
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